Paramount + secured Spotlight Outdoor’s Six-property Full LV Strip Network to promote Season 2 of The Game. The two-week campaign featured a “coming soon” creative during week one of the launch and once the series was available on Paramount + the copy changed across all 16 digital screens to “ Now Playing”.  During the two-week flight, Spotlight delivered 129,024 media plays with a 100% reach of all Vegas visitors and locals on the LV Strip.